Performance Marketing Analyst

About the role

Base44, a newly acquired part of Wix, is looking for a Performance Marketing Analyst in Tel Aviv. You will lead paid user acquisition strategies, manage large-scale advertising campaigns and optimise performance across direct-response channels to drive sustainable growth, turning complex data into actionable growth initiatives.

Key responsibilities

• Manage and scale high-budget paid advertising campaigns across Google Ads, YouTube, Meta, X/Twitter and other top-tier ad networks.
• Analyse performance metrics such as CAC, ROAS and LTV and continuously optimise campaigns to meet business KPIs.
• Use big data and market trends to find new growth channels and audience segments.
• Test, integrate and master new advertising features and platform capabilities.
• Work closely with product, creative and data teams to align marketing initiatives with company goals.

Required profile

• 2+ years of experience in an analytical role; tech or marketing experience is an advantage.
• Strong analytical mindset with proven experience turning raw data into growth strategies.
• Goal-oriented, self-motivated and able to lead initiatives end-to-end.
• Fluent English, written and spoken.

Required skills

• Advanced Excel / Google Sheets skills.
• SQL knowledge is a strong advantage.