Growth Manager – Direct to Consumer (D2C)

About the role

We are looking for a Growth Manager – Direct to Consumer (D2C) to lead the acquisition and conversion strategy for PickMyCall, an AI‑powered voice assistant for micro‑businesses. You will own the end‑to‑end growth funnel, from paid media to product conversion, and work closely with product, design and engineering teams to scale user adoption across the US and Europe.

Key responsibilities

• Define and own the D2C and native mobile app growth strategy aligned with business objectives.
• Design, launch, manage and optimize multi‑channel paid acquisition campaigns on Meta (Facebook/Instagram), Google Ads and app‑store channels.
• Rigorously monitor and improve CAC, ROAS and LTV to scale efficiently.
• Build a metrics‑driven marketing operation, initially hands‑on and later scaling with team or agencies.
• Drive native app growth through App Store Optimization, app‑store advertising and install‑to‑paid conversion tactics.
• Own end‑to‑end product conversion optimization across web and mobile onboarding, paywalls, trial and signup funnels.
• Conduct rapid A/B and multivariate tests to reduce drop‑offs and increase free‑to‑paid conversions.
• Generate and iterate creative assets (visuals, short‑form video, copy, landing‑page imagery) using generative AI tools such as Midjourney, Runway, HeyGen, ElevenLabs, ChatGPT or Claude.
• Develop performance‑focused direct‑response messaging frameworks and scale creative output through AI‑driven workflows.

Required profile

• Proven experience leading B2C/D2C growth marketing for SaaS or mobile applications.
• Hands‑on, resourceful mindset with ability to execute campaigns and iterate quickly.
• Strong analytical orientation and comfort working with performance metrics.
• Ability to collaborate across product, design and engineering in a fast‑paced, innovative environment.
• Passion for AI‑driven technologies and willingness to experiment with generative AI tools.

Required skills

• Meta Ads (Facebook/Instagram) campaign management
• Google Ads campaign management
• Mobile App Store acquisition and App Store Optimization (ASO)
• A/B testing and multivariate testing
• Generative AI tools (Midjourney, Runway, HeyGen, ElevenLabs, ChatGPT, Claude)