Field Marketing Manager

About the role

Check Point is looking for a Field Marketing Manager to own and execute the Israel field marketing strategy, aligning with global marketing, business priorities and sales targets. You will help protect organizations from AI‑driven cyber threats by delivering integrated marketing programs that generate pipeline and strengthen the brand in the Israeli ecosystem.

Key responsibilities

• Design and deliver integrated marketing programs, including ABM, demand generation, executive engagement and thought‑leadership initiatives.
• Partner closely with Sales teams to generate pipeline, accelerate opportunities and support strategic account growth.
• Lead Check Point’s presence at key cybersecurity, technology and innovation events in Israel.
• Develop executive‑level experiences, roundtables, innovation forums and customer communities.
• Localize and amplify global campaigns, drive digital initiatives across email, social, paid media and emerging channels.
• Manage local marketing budgets, analyze performance and optimize activities for ROI.

Required profile

• 5+ years of B2B marketing experience, preferably in cybersecurity, enterprise software, cloud, networking or SaaS.
• Proven track record of partnering with Sales to influence pipeline and business growth.
• Strong understanding of the Israeli technology and cybersecurity ecosystem.
• Excellent project, stakeholder and agency management skills.
• Fluent in Hebrew and English with willingness to travel as needed.

Required skills

• Salesforce
• Marketo