Business Unit Marketing Manager

About the role

The Business Unit Marketing Manager leads the marketing strategy and execution for a precision‑technology business generating roughly $100M in annual orders. Based in Holon, this hands‑on leadership position manages a small team, partners with the BU General Manager and sales leadership, and translates corporate brand standards into programs that drive pipeline and orders.

Key responsibilities

• Own the annual BU marketing strategy and plan, aligning it with commercial targets and corporate marketing direction.
• Act as the senior marketing partner to the BU General Manager and sales, converting commercial priorities into marketing programs.
• Manage the BU marketing budget, prioritising investment across campaigns, content and channels.
• Lead, coach and develop the BU marketing team, setting quality standards for digital, content and campaign execution.
• Design and run demand‑generation programs that build pipeline and drive orders across technical and industrial end‑markets.
• Direct creation of technical marketing assets such as datasheets, case studies and application notes in collaboration with engineering and field teams.

Required profile

• Bachelor’s degree in Marketing, Business, Engineering or a related field.
• 7+ years of B2B marketing experience, preferably in technical, industrial or electronics markets, with proven team‑leadership experience.
• Demonstrated ability to own marketing for a business unit or product line of significant commercial scale.

Required skills

• HubSpot marketing automation platform.
• Salesforce CRM.