Brand & Growth Marketing Manager

About the role

SOURCIX is seeking a hands‑on Brand & Growth Marketing Manager to shape and execute our B2B marketing strategy. You will work closely with sales, product, and leadership to craft our brand story, drive demand, and build scalable growth using AI‑first methodologies.

Key responsibilities

• Own and drive short‑ and long‑term marketing strategy, from positioning to campaign execution.
• Lead AI‑powered workflows for content creation, campaign execution, lead generation, research, automation, and analytics.
• Promote adoption of AI tools and AI‑first methods across the marketing function.
• Develop compelling messaging that communicates SOURCIX’s value to technical and business audiences.
• Define and execute go‑to‑market (GTM) plans for SaaS and Marketplace offerings.
• Plan and run targeted Account‑Based Marketing (ABM) campaigns to generate, nurture, and convert high‑value leads.
• Manage demand‑generation channels including paid media, outbound outreach, content marketing, SEO, email marketing, partnerships and digital acquisition.
• Collaborate with sales, product and leadership to ensure cohesive messaging and aligned priorities.
• Scale marketing efforts through agencies, freelancers, automation tools and future hires.
• Monitor industry, customer, and AI marketing trends to continuously refine strategy.
• Build and maintain performance tracking, reporting and KPI measurement.

Required profile

• 5–10 years of B2B marketing experience with proven success in SaaS and ABM environments.
• Track record of leading marketing in early‑stage startups and operating independently.
• Deep understanding of AI tools and their strategic and operational application in marketing.
• Strong collaboration skills with sales, product and executive teams.
• Ability to translate technical concepts into clear, compelling messaging.

Required skills

• AI tools (e.g., generative AI for content and automation)
• SEO
• Email marketing platforms
• Paid media management
• Content marketing