Associate Brand Manager

About the role

The Associate Brand Manager will be based in Israel and will lead the development and execution of brand strategy for assigned pharmaceutical products. You will translate global and regional plans into locally relevant initiatives while ensuring compliance and ethical standards.

Key responsibilities

• Develop and implement strategic and tactical brand plans aligned with global, regional and local priorities.
• Lead omnichannel marketing initiatives, monitor performance and optimise campaigns.
• Analyse market trends, customer insights and competitive activity to identify growth opportunities.
• Manage brand performance metrics, including sales forecasts, demand planning and budget tracking.
• Collaborate with Sales, Medical, Market Access, Regulatory and other internal stakeholders to ensure aligned execution.
• Create and deploy promotional materials and customer engagement activities in compliance with SOPs.
• Build relationships with key healthcare professionals and opinion leaders.
• Support launch excellence activities and contribute to launch readiness planning.

Required profile

• 2‑3 years of experience as a Brand Manager, Product Specialist or similar role in the pharmaceutical industry.
• Science degree; MBA is a plus.
• Fluent in Hebrew and English, both written and spoken.
• Strong understanding of the pharmaceutical market and healthcare environment.
• Experience in strategic planning, project management and cross‑functional collaboration.
• Analytical mindset with ability to turn insights into actionable plans.

Required skills

• Data‑oriented approach
• Digital savviness