UX Designer – CRO & Growth Design

About the role

We are looking for a UX Designer who specializes in conversion rate optimization (CRO) and growth design. You will create data‑driven, conversion‑focused digital experiences that engage users, boost performance, and support our mission to make the internet more private and secure.

Key responsibilities

• Design and optimise marketing and landing pages to improve engagement and conversion rates.
• Own top‑of‑funnel touchpoints such as landing pages, onboarding flows, and campaign experiments.
• Develop and run A/B tests: formulate hypotheses, build variants, and analyse results.
• Create seamless web experiences using visual hierarchy, information architecture, and consumer psychology.
• Collaborate with product, marketing, engineering, analytics, affiliate and content teams to align design with user and business goals.
• Maintain deep knowledge of user motivations and competitor landscape to inform design decisions.
• Produce high‑quality UX deliverables including mockups, flows and presentations.
• Contribute to and maintain the design system for consistency across components and tokens.
• Leverage AI tools to accelerate prototyping, personalise experiences and validate experiments.

Required profile

• Proven experience in conversion‑focused UX and web design, preferably for marketing, product or e‑commerce.
• Strong grasp of visual hierarchy, typography, colour and composition.
• Expertise in A/B testing, experiment design and UX optimisation workflows.
• Skilled at creating UX documentation such as wireframes, mockups, prototypes and flows.
• Experience working cross‑functionally with marketers, engineers, content strategists and product managers.
• Background contributing to design systems and ensuring component consistency.
• Solid understanding of UX psychology, growth experimentation and conversion principles.
• Portfolio that demonstrates measurable impact on business metrics through CRO and growth design.

Required skills

• A/B testing
• AI tools
• Design systems