Solutions Marketing & Product Manager

About the role

The Solutions Marketing & Product Manager bridges the gap between the global strategy and its local execution. The role drives customer-centricity by managing the local rollout of integrated omnichannel campaigns tailored to local customer personas, including Account-Based Experience (ABX) activities. It acts as a strategic gatekeeper and content owner for the affiliate, moving the organization from a reactive product-push approach to a proactive, solution-oriented market focus. The position is based in Hod Hasharon.

Key responsibilities

• Orchestrate end-to-end omnichannel campaigns and decide the local channel mix
• Prioritize and allocate marketing resources and OPEX budget in line with the local marketing plan and affiliate objectives
• Act as local content owner, ensuring assets comply with PCAP (Positioning, Claims, and Prompts) and regulatory standards
• Localize narratives and value propositions for specific customer personas and tenders
• Plan and run local customer events and congresses, and align the sales force with marketing activities
• Monitor campaign KPIs and share results and insights with local and global stakeholders
• Manage competing interests between product areas (Core Lab, Mol/Path, NPC) over resources and event schedules
• Oversee product activation in line with the country-specific Launch List, including phase-in/phase-out, forecasting and bottleneck management
• Serve as the main interface with Global Lifecycle Teams, feeding local market insights into global product development
• Deliver marketing notifications accurately and localize technical content
• Build the team's technical capability to support complex tenders and win them
• Optimize product management processes and take part in regional and sub-regional Communities of Practice
• Maintain relationships with global marketing, quality, regulatory, sales and finance functions, customers and KOLs
• Own financial performance: achieve T0 and business plan targets, propose and manage the marketing budget, and justify ROI