Senior Product Manager

About the role

AppsFlyer is expanding its market‑leading mobile measurement platform to the web. As a Senior Product Manager you will own the Web Attribution product end‑to‑end, shaping a brand‑new product area and helping global brands gain independent, trusted web measurement.

Key responsibilities

• Define and drive the roadmap for web performance measurement, including multi‑touch attribution, analytics, reporting and ad network integrations.
• Collaborate with R&D (backend, frontend, data engineering, data science) to build scalable, high‑performance measurement solutions.
• Partner with ad networks and platform partners to expand web integrations and deliver granular attribution data.
• Work with Sales, Customer Success, Solutions and Marketing on positioning, pricing and adoption strategies.
• Engage directly with customers across mobile‑first and web‑first businesses to validate direction and drive adoption.

Required profile

• 5+ years of product management experience in data‑heavy B2B SaaS environments.
• Proven track record building and scaling measurement, analytics or performance‑marketing products.
• Strong analytical mindset with ability to define KPIs, interpret data and guide decisions.
• Experience working closely with engineering and data teams on complex, scalable systems.
• Excellent communication skills to explain complex measurement concepts to technical and non‑technical audiences.

Required skills

• Deep familiarity with the web measurement ecosystem (web analytics tools, tag managers, conversion APIs, major ad platforms).
• Knowledge of attribution models, multi‑touch attribution, incrementality and privacy‑related measurement challenges.
• Understanding of web‑to‑app, cross‑device or cross‑platform measurement.
• Technical background in web development, analytics, data science or engineering (preferred).