Senior Performance Marketing Campaign Manager – Meta Ads

About the role

We are looking for a Senior Performance Marketing Manager with deep, hands‑on expertise in Meta Ads (Facebook Ads) to lead and scale performance campaigns across international markets. This execution‑focused senior role requires operating directly inside the platforms, managing significant media budgets, analysing complex performance data and making fast, commercially driven decisions.

Key responsibilities

• Own and manage Meta Ads performance across multiple international markets and audiences.
• Develop and execute acquisition strategies focused on growth, efficiency and profitability.
• Launch, manage, optimise and scale Meta Ads campaigns while handling large media budgets (>$200K monthly).
• Analyse key performance metrics such as CPL, CPA, FTDs, conversion rate, margin, LTV, ROAS and other business KPIs.
• Identify performance trends, anomalies and optimisation opportunities and act immediately.
• Build and lead structured A/B testing across creatives, copy, audiences, funnels and campaign setups.
• Collaborate with BI teams on cohort analysis, LTV, user quality, attribution and deeper performance signals.
• Partner with Creative teams on strategy, briefs, testing plans and performance feedback.
• Monitor tracking and attribution to ensure accurate measurement and reliable decision‑making.
• Ensure campaigns comply with platform policies and relevant regulatory requirements.

Required profile

• Senior, hands‑on Meta Ads expert who spends significant time inside the platforms.
• Experience in high‑risk verticals (Forex, iGaming or similar) and comfort operating within complex compliance environments.
• Highly analytical, commercially minded and able to own large budgets.
• Fast, proactive and responsive to changes in campaign performance.
• Strong problem‑solver with high attention to detail.
• Excellent English communication skills and ability to mentor junior team members.

Required skills

• Meta Ads / Facebook Ads platform expertise.
• Strong Excel and Google Sheets skills.
• Experience with BI tools, dashboards and cohort analysis.
• Knowledge of tracking, attribution and conversion measurement.
• Ability to analyse acquisition performance through revenue, LTV, margin and profitability.

What we offer

• Competitive compensation package with performance‑based bonuses.
• Hybrid work environment (Monday–Friday).
• Opportunity to manage significant international media budgets.
• Strong exposure to performance marketing, BI, creative testing and data‑driven acquisition.
• Significant ownership and direct impact on business growth.