Product Marketing Manager

About the role

Sett is building an AI‑driven creative performance platform for mobile gaming. As the first Product Marketing Manager, you will define the market narrative, shape the emerging category, and help UA leaders understand how Sett’s technology can accelerate their ad performance.

Key responsibilities

• Own end‑to‑end positioning and messaging for UA directors, creative strategists, and executive decision‑makers.
• Create bottom‑of‑funnel assets such as capability deep‑dives, objection‑handling content, demo narratives, and proof points.
• Plan and execute product launches and updates, from naming to market enablement, and track adoption metrics.
• Develop and maintain sales enablement materials including decks, battlecards, and one‑pagers.
• Transform client results into case studies that support future sales cycles.
• Lead client‑focused marketing initiatives, including newsletters, product updates, and community‑building programs.

Required profile

• Strong understanding of user acquisition (UA) in mobile gaming.
• Experience crafting positioning, messaging, and go‑to‑market strategies for new technology.
• Ability to translate technical performance data into clear, compelling narratives.
• Comfort working closely with sales teams, analyzing call transcripts, and iterating messaging based on feedback.

Required skills