Product Manager - Product-Led Growth (PLG)

About the role

Cato Networks, a provider of cloud-delivered enterprise networking and security, is building Product-Led Growth capabilities alongside its existing enterprise, direct-sales and partner-led business. It is looking for a hands-on Product Manager to own product-led customer journeys across its target markets, with a particular focus on SMB customers, and to help larger enterprises discover, evaluate, activate, adopt and expand Cato. This is an individual-contributor role working directly with Engineering, Design, Data, Marketing, Sales, Channel, Customer Success and Business Operations.

Key responsibilities

• Own and improve the end-to-end PLG journey: discover, evaluate, activate, experience value, adopt, convert, retain and expand.
• Define segment-specific PLG journeys for SMB and enterprise customers, balancing self-service, sales-assisted and partner-assisted experiences.
• For SMB: drive self-service onboarding, guided configuration, sensible defaults, in-product education, packaging, upgrade paths and purchase experiences.
• For enterprise: accelerate evaluation, activation, time-to-value, adoption, product-qualified demand and expansion.
• Define activation and "aha" moments and improve time-to-first-value and unassisted or assisted activation.
• Own product requirements for trials, free experiences, packaging, entitlements, upgrade paths, pricing UX, purchase flows and conversion triggers.
• Define, instrument and monitor PLG metrics such as activation, time-to-first-value, adoption, conversion, product-qualified opportunities, retention and expansion.
• Use product analytics, customer research, funnel analysis and experimentation to find friction and test hypotheses.
• Partner with Sales, Marketing, Channel, Customer Success, Finance and Business Operations to create seamless product-led, sales-assisted and partner-assisted journeys.
• Identify usage and behavioral signals that can trigger recommendations, expansion opportunities, partner engagement or sales outreach.

Required profile

• 5+ years of Product Management experience in B2B SaaS.
• Deep understanding of Product-Led Growth, including SaaS metrics, freemium and trial models, and PLG-driven customer journeys.
• Experience defining and delivering user-facing product experiences, with a solid understanding of UI/UX principles.
• Background or strong familiarity with networking and security technologies, and understanding of the SMB networking and security market.
• Strong leadership and communication skills, able to influence cross-functional teams.