Pediatric Nutrition - Digital and CRM Lead

About the role

The Digital & CRM Lead is the affiliate's digital marketing expert, responsible for accelerating business growth through digital media, CRM excellence, website management and marketing technology across the Pediatric Nutrition business, while supporting key digital initiatives within Adult Nutrition. The role combines strategic leadership with hands-on execution, using digital platforms, data, analytics and consumer insights to optimise marketing effectiveness and maximise ROI.

Key responsibilities

• Lead the affiliate's digital marketing strategy across media, CRM, websites, analytics and marketing technology.
• Drive digital media performance through audience targeting, optimisation, KPI tracking and ROI management.
• Own CRM and consumer lifecycle programmes to strengthen acquisition, engagement, retention and loyalty.
• Manage and continuously improve the affiliate's digital ecosystem, including websites and consumer-facing platforms.
• Act as the digital marketing expert, enabling data-driven decisions and best practices across the business.
• Partner with external agencies to deliver digital campaigns and measurable results.
• Serve as the VEEVA champion, supporting the business needs and ensuring effective platform use.
• Develop and run digital media strategies across paid and owned channels, and partner with media agencies.
• Design automated consumer journeys and leverage segmentation, personalisation and analytics to improve CRM.
• Own website strategy, governance, content management and optimisation, and monitor SEO, engagement and conversion metrics.
• Measure and report on digital initiatives, turning data into actionable insights.
• Manage relationships with media, CRM, creative, SEO and analytics partners, including budgets and performance.
• Collaborate with Marketing, Sales, Medical Affairs and regional stakeholders, and act as the affiliate's trusted advisor on digital marketing and marketing technology.

Required profile

• Fluent English (written and verbal).
• 5+ years of experience in digital marketing, performance marketing, CRM, digital media or marketing technology.
• Prior experience in a leading media agency, digital agency or performance marketing organisation is strongly preferred.
• Experience managing agency partners and working in a matrix organisation is preferred.

Required skills

• Digital media planning, campaign optimisation, audience targeting and performance measurement.
• Hands-on knowledge of Google, Meta, YouTube, programmatic, CRM and marketing automation platforms.
• Digital analytics, attribution, consumer journeys, conversion optimisation and campaign measurement.
• CRM programme management, consumer databases, lifecycle marketing and marketing automation.
• Website and digital asset management; WordPress CMS is an advantage.