Marketing Performance Specialist

About the role

We are looking for a Marketing Performance Specialist to drive customer engagement, retention and lifecycle marketing across our digital channels, with a strong focus on email and CRM. You will collaborate with marketing, creative and data teams to optimise the customer journey and increase lifetime value for our global e‑commerce platform.

Key responsibilities

• Plan, execute and optimise email campaigns and automated lifecycle flows (welcome series, abandoned cart, post‑purchase, win‑back, loyalty).
• Manage CRM programmes including email, SMS and loyalty initiatives.
• Analyse campaign performance and customer data to improve open rates, click‑through, conversion and retention.
• Conduct A/B testing on subject lines, messaging, segmentation and creative.
• Work with creative and marketing teams to develop high‑performing campaigns and compelling messaging.
• Segment audiences and personalise communications for targeted experiences.
• Monitor and report on metrics such as LTV, retention rate, repeat purchase rate, email revenue and overall campaign performance.
• Support broader digital marketing initiatives that drive traffic, engagement and online sales.

Required profile

• 2–4 years of experience in marketing performance, email marketing or CRM/lifecycle marketing.
• Excellent English communication skills.
• Hands‑on experience with CRM and email marketing platforms (e.g., Klaviyo, HubSpot, Salesforce).
• Strong analytical skills with experience working on campaign data and performance metrics.
• Experience with customer segmentation, lifecycle flows and marketing automation.
• Background in e‑commerce or direct‑to‑consumer brands is a plus.

Required skills

• Klaviyo
• HubSpot
• Salesforce