Marketing Communications Manager – Lead Generation

About the role

Barantech is seeking a creative Marketing Communications Manager to own and execute B2B lead‑generation initiatives for its advanced switching solutions. You will work closely with product, sales and engineering teams to turn technical stories into demand‑driving campaigns that fill the sales pipeline.

Key responsibilities

• Develop and run the end‑to‑end lead‑generation strategy across the website, HubSpot, social media, SEO and paid digital channels.
• Design, launch and optimise email, LinkedIn and other paid campaigns to attract and nurture qualified prospects.
• Create conversion‑focused assets such as landing pages, case studies, brochures, videos and email sequences.
• Set up lead‑scoring models and nurture workflows in HubSpot and hand over sales‑ready leads.
• Plan and execute marketing activities for international exhibitions and customer events with a focus on lead capture.
• Provide sales enablement materials and presentations to accelerate deal closure.
• Monitor campaign performance against pipeline and lead‑quality metrics and iterate based on data.
• Collaborate with external designers, agencies and suppliers to scale content production.

Required profile

• 2‑4 years of experience in B2B marketing, demand generation or digital campaigns, preferably in a tech or industrial environment.
• Hands‑on, scrappy mindset with a proven track record of meeting lead or growth targets.
• Strong English writing skills for conversion‑focused content.
• Curiosity about technology and ability to translate complex products into simple messages.
• Organised, proactive and able to manage multiple campaigns simultaneously.
• Willingness to travel occasionally to exhibitions in Europe and the US.

Required skills

• HubSpot (CRM and marketing automation)
• SEO
• LinkedIn (organic and paid)
• Email marketing platforms
• Paid digital advertising (e.g., LinkedIn Ads, Google Ads)
• Content creation tools for landing pages, videos and brochures

What we offer

• Full ownership of the lead‑generation engine in a fast‑growing international company.
• Direct impact on pipeline and sales conversations.
• Mentorship from experienced leadership and opportunities for rapid growth.
• Exposure to global campaigns, trade shows and customer events.
• Competitive salary with a clear growth path as the company scales.