Brand & Customer Product Manager – COPD Launch

About the role

MSD is hiring a Brand & Customer Product Manager in Israel to lead the brand strategy and the planned 2027 launch of a chronic obstructive pulmonary disease (COPD) product. The role is hands-on and requires strong marketing capability to turn scientific evidence, pulmonologist insights and patient needs into differentiated positioning against current and future competitors.

Key responsibilities

• Lead the integrated launch plan, defining readiness milestones, accountabilities, timelines and performance measures, and drive post-launch optimization.
• Develop and execute strategic and tactical brand plans, using market insights, pulmonologist segmentation and patient needs to define differentiated positioning and value propositions.
• Coordinate launch execution across Medical Affairs, Market Access, Regulatory, Sales, Compliance, Legal, Finance and Supply Chain, aligning workstreams and resolving barriers.
• Build relationships with pulmonologists, respiratory KOLs and healthcare stakeholders to inform educational and compliant engagement plans with Medical Affairs.
• Partner with regional and global teams to adapt strategy and assets locally, and share launch progress, risks and early-market learnings.
• Partner with Market Access to address coverage and reimbursement barriers.
• Develop educational and communication initiatives for pulmonologists and pre- and post-launch marketing materials, ensuring evidence-based messaging, approved labeling and proper review and approval.
• Initiate and deliver creative digital and field-based projects, and map the patient journey from prescription and insurance approval to ongoing use, addressing access and adherence barriers.
• Monitor launch readiness, brand performance, market trends, access effectiveness and patient support outcomes, and own forecasting, P&L and budgets with rigorous tracking and reporting.
• Ensure full compliance with regulatory requirements, company policies and market-specific standards.

Required profile

• At least 2 years of pharmaceutical product management experience, with ownership of brand planning and execution.
• Proven cross-functional leadership and ability to influence without direct authority.
• Experience collaborating with specialist physicians, KOLs and healthcare stakeholders.
• Ability to navigate regulatory and patient access processes and partner with Market Access.
• Experience with regional and/or global teams in a matrix organization.
• Excellent Hebrew and English communication and presentation skills.
• Preferred: respiratory therapeutic area (COPD) experience, launch or pre-launch experience, and reimbursement pathway experience.

Required skills

• Forecasting models, P&L and budget management
• Market access and reimbursement knowledge
• Project management and strategic planning
• Digital tool familiarity