Senior Director, Direct-to-Consumer Growth

About the role

This senior position will lead SodaStream’s global Direct‑to‑Consumer (DTC) growth agenda, shaping the digital commerce ecosystem and driving sustainable margin improvement across markets.

Key responsibilities

• Define and execute the global DTC vision, strategy and long‑term growth plan.
• Partner with local market teams to balance global standards with local adaptation.
• Elevate webstores into premium brand showrooms through best‑in‑class UX/UI, storytelling, personalization and merchandising.
• Own the end‑to‑end digital consumer journey, including SEO, site experience, experimentation, A/B testing and conversion optimization.
• Lead AI‑enabled optimization, data automation and scalable commercial infrastructure.
• Collaborate with Loyalty & CRM, Digital Marketing and media teams to enhance lifecycle, retention and performance.
• Track and improve DTC KPIs such as conversion, retention, repeat purchase, engagement and CLTV.

Required profile

• Commercially sharp, globally minded leader with experience scaling DTC channels.
• Proven ability to influence cross‑functional and cross‑regional stakeholders.
• Strategic thinker who can translate vision into pragmatic local actions.

Required skills

What we offer

• Opportunity to shape a global consumer engagement model for a leading beverage brand.
• Leadership role with direct impact on revenue and brand experience.