Growth Marketing Manager (Enterprise B2B)

About the role

Navina is seeking an experienced Growth Marketing Manager to lead its global B2B demand generation engine. You will own the performance‑marketing function, driving awareness, engagement and pipeline growth for enterprise healthcare clients across multiple markets.

Key responsibilities

• Implement the B2B demand generation strategy and quarterly plans across paid search, paid social, SEO/GEO and ABM programs.
• Build, manage and optimize multi‑channel campaigns, continuously improving CPL and ROI.
• Own website conversion optimization, testing landing pages, messaging, forms and CTAs.
• Lead SEO and GEO initiatives, including technical SEO, keyword mapping and performance reporting.
• Identify, evaluate and scale emerging acquisition channels, AI‑powered marketing tools and new technologies.
• Collaborate with Marketing, Design and Content teams to create high‑performing ads, landing pages and lifecycle content.
• Manage external agencies and vendors to scale execution.

Required profile

• 6+ years of B2B demand generation or performance‑marketing experience in enterprise SaaS.
• Proven track record of meeting pipeline targets and improving funnel conversion.
• Strong analytical mindset with data‑driven decision making.
• Experience managing large paid‑media budgets across multiple channels.

Required skills

• Paid Search
• Paid Social
• SEO / GEO
• ABM (Account‑Based Marketing)
• Website Conversion Optimization