Director of Growth (B2B SaaS, Enterprise)

About the role

This is a key executive leadership position with end‑to‑end ownership of Demand Generation, Web & Digital, Marketing Operations, and the SDR organization (group of ~10 members). The VP Marketing will be responsible for developing the company’s global marketing strategy, generating high‑quality enterprise pipeline, and building the marketing infrastructure, processes, and teams required to support ambitious revenue goals.

Key responsibilities

• Develop and execute the global marketing strategy aligned with business and revenue objectives.
• Build and lead a scalable Demand Generation engine that delivers qualified enterprise pipeline.
• Own the full marketing funnel from demand creation to MQL, SQL, opportunities, and revenue contribution.
• Lead web and digital strategy, including website performance, SEO, conversion optimization, content, and user experience.
• Plan and run multi‑channel campaigns across paid acquisition, ABM, content, events, webinars, partnerships and outbound.
• Manage Marketing Operations – processes, automation, CRM, marketing automation platforms, lead scoring, attribution, reporting and dashboards.
• Recruit, mentor and scale the SDR organization, defining outbound strategy, playbooks, tools and performance metrics.
• Align Marketing, SDR and Sales to improve lead quality, conversion rates, pipeline velocity and revenue.
• Oversee budget, resource allocation, forecasting and ROI.

Required profile

• Proven senior marketing leadership experience in a B2B SaaS environment, preferably as VP Marketing, Director of Growth or Head of Marketing.
• Demonstrated success marketing to enterprise customers with long sales cycles.
• Deep expertise in building measurable demand‑generation engines and revenue‑oriented pipelines.
• Hands‑on experience leading web/digital initiatives, SEO and conversion optimization.
• Strong background in Marketing Operations, CRM, marketing automation, attribution and funnel analytics.
• Experience creating and managing SDR/BDR teams and outbound programs.
• Ability to translate data into clear business decisions and actionable plans.
• Excellent English communication and presentation skills.

Required skills

• Salesforce
• HubSpot
• Marketing automation platforms
• Business intelligence (BI) tools
• Account‑Based Marketing (ABM)
• Search Engine Optimization (SEO)
• Conversion optimization
• Website performance analytics
• CRM systems
• Lead scoring and attribution