Brand Manager – Kinder (Israel)

About the role

As a Brand Manager for the Kinder portfolio in Israel, you will drive market share growth and position the brands competitively. You will develop and execute brand strategies, lead new product initiatives, and collaborate with cross‑functional teams to deliver results.

Key responsibilities

• Define brand targets, sales mix, net sales, gross margin and marketing contribution.
• Prepare strategic plans covering volumes, P&L and activity budgets.
• Manage advertising, promotion, research and market analysis costs.
• Set positioning against competitors and evaluate product mix and pricing.
• Lead new product development (NPD) and innovation strategies.
• Develop advertising strategy, oversee creative agencies and media mix.
• Supervise packaging development and labeling projects.
• Analyze test results, calculate KPIs and propose improvement actions.

Required profile

• Bachelor’s degree in Economics or Marketing.
• 3‑5 years of experience in FMCG brand and strategic marketing.
• Strong understanding of different markets and cultures.
• Excellent command of Excel and PowerPoint.
• Fluency in English and Hebrew.
• Familiarity with SAP architecture is a plus.

Required skills

• Excel
• PowerPoint
• SAP

What we offer

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