Senior Digital Campaign Manager – B2B Lead

About the role

We are seeking a talented and results‑driven Senior Digital Campaign Manager to lead our B2B division. You will create, optimize, and manage high‑performing paid‑media campaigns across multiple ad platforms while acting as a strategic partner to our clients.

Key responsibilities

• Design and execute full‑funnel digital marketing strategies for B2B and B2C clients on Google Ads, Meta Ads, LinkedIn Ads, TikTok Ads and other platforms.
• Manage end‑to‑end campaign processes—from setup to optimization—ensuring KPIs are met and ROI is maximized.
• Conduct ongoing performance monitoring, A/B testing of creative assets, audience targeting, bidding strategies and landing pages.
• Use GA4, GTM and other tracking tools to measure and report on key metrics.
• Collaborate with internal marketing, creative, data and development teams to align tactics with business outcomes.
• Serve as primary client contact, providing proactive communication, strategic guidance and actionable insights.
• Manage client budgets effectively and continuously identify optimization opportunities.

Required profile

• Minimum 5 years of hands‑on experience managing paid digital campaigns.
• Proven track record in both B2B and B2C digital strategy and execution.
• Experience managing campaigns across multiple geographies.
• Strong analytical mindset with ability to translate data into actionable plans.
• Excellent verbal and written communication skills for client‑facing presentations.

Required skills

• Google Ads, Microsoft Ads, Facebook Ads, LinkedIn Ads (and other ad platforms).
• GA4, Google Tag Manager.
• A/B testing, audience segmentation, keyword research, funnel analysis.
• OpenAI Ads, Reddit Ads, Taboola, DV360 (preferred).
• Campaign feed and product feed management.
• CRM platforms: Salesforce (SFDC), HubSpot, Monday.com, Zoho.

What we offer

• Competitive salary and benefits package.
• Dynamic and collaborative work environment.
• Diverse client portfolio across various industries and geographies.
• Continuous professional development and learning opportunities.
• Flexible work options.