Co-Founder & Creative Director / Content Producer

Infinite Production Company

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Led digital marketing, branding strategy and multimedia content production for commercial clients, overseeing concept creation to final delivery. Managed client relationships and coordinated end‑to‑end visual campaigns across social platforms. Utilised Adobe Creative Suite (Premiere Pro, Photoshop, Lightroom) and Canva to produce high‑impact visual assets. Directed a cross‑functional team of designers, videographers and copywriters to ensure brand consistency. Delivered measurable improvements in brand visibility and engagement for multiple clients.

Independent Documentary Photographer & Visual Storyteller

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Executed documentary photography projects across diverse Ethiopian regions, capturing cultural heritage and everyday life. Curated and prepared photographic series for international exhibitions and publications, employing Adobe Lightroom and Photoshop for post‑processing. Developed visual narratives that highlighted social issues and regional identities. Collaborated with local communities and cultural institutions to ensure authentic representation. Received recognition for artistic quality and storytelling depth in several overseas showcases.